Create Your Own Formula

Our highest goal as SHP is to distill the essence of who you are in a bottle. All of our custom fragrance experiences are based on Sarah’s decades of interactions with clients, delving into their histories, their passions, their likes and dislikes- and associating each with a particular fragrance note. Your formula is created specifically for you, BY you, with the perfumer acting as both the translator as well as the artist to capture your vision.

Click links below to view our services. 

Once your formula has been approved, we keep it permanently on file for future orders in various products. Each bespoke fragrance is hand crafted to order, and may take 3-5 days before it is ready to ship. 

Please note: In-person services are postponed for an indefinite period due to COVID-19.

Begin Your Online Journey

For those online customers interested in taking their quest for a unique fragrance one step further, we also offer the Online Fragrance Journey. Visitors to the Online Journey portion of this website may fill out our questionnaire and provide us with answers that will enable us to know more about you and fragrance desires. From your answers, we will create three custom formulas in pure oil. All Online Journey formulas are one-of-a-kind and created expressly for the individual by a trained Perfumer who carefully assesses the answers that they receive. None of these custom formulas are pre-blended or duplicated from pre-existing fragrances because they are as special as you are. Should a client wish to discuss their formulas with their Perfumer, and/or collaborate with them to develop a set of revisions, he or she may schedule an appointment to do so at any time. (Additional shipping fees may apply). As with any customized fragrance we create, your formulas will remain permanently on file and may be used to create perfume oil, eau de parfum, shower gel, body lotion, massage oil or aftershave lotion. 

Cost: $125.00 for three custom fragance samples in pure oil, and shipping of a Pure mini oil roll-on in your chosen fragrance. 

Call 805-497-1901 to receive your first custom fragrance order in your choice of pure oil or Eau de Parfum. You can place re-orders of your custom blend thereafter directly through our website by typing your fragrance name or formula # in the space next to any product on our custom fragrance page or existing blend re-orders. 

Gift certificates are available for the Fragrance Journey. Click here to purchase.

Please note that your purchase or receipt of an online journey also entitles you to one complimentary set of revisions if you do not select one of the enclosed fragrances (a nominal shipping fee will apply).

Due to the custom nature of the service, all sales are final.

Please contact us at 805-497-1901 to schedule an Online Journey revision.

Click here to begin your Online Journey.

Begin Questionnaire
Journey With Sarah

(In-person services are postponed for an indefinite period due to COVID-19)

You are so unique. Shouldn't your fragrance be?

Prepare to embark on a journey unlike any other. During this 1 1/2 hour-long meeting with Perfumer Sarah Horowitz-Thran, you will not only learn about the history of scent and the science of our olfactory sense, but also reaffirm who you are and what you love. And the end result? A custom, handcrafted fragrance that reflects your memories, emotions, and desires. Recognizing that our favorite scents most often mirror our life experiences and tastes, Sarah developed this process to provide her clients with the opportunity to create a fragrance that distills their essence into a perfume. Guided by the information you share with her and her finely-honed intuition, Sarah will first present you with a selection of notes from her library of over 300 fragrance and essential oils. You will then begin the fascinating, two-tiered process of narrowing down the selection in order to determine which notes truly light your fire -- the only ingredients that are worthy of your personal blend.

Please note that you should not wear any fragrance or even scented products on the day of your appointment. As your own body chemistry will serve as the final ingredient in your blend each and every time your wear it, Sarah will need to evaluate the scent of your skin before determining the unique proportions of each ingredient in your formula. This experience is offered exclusively in our private studio. The price is $1000, and includes a 1.7 Bespoke Bottle in your custom fragrance. Please call 805-497-1901 for more information or to schedule an appointment. We kindly ask that you call at least 2 weeks in advance.

To purchase a gift card for a Journey with Sarah, please click here

Purchase Here
Reorder Your Custom Fragrance

All custom fragrances are completely hand crafted to order and can be experienced and enjoyed in a wide range of products: long-lasting pure oil, effusive eau de parfum, revitalizing shower gel, sumptuous body lotion and sensual massage oil. Below is a list of sizes and prices for the fragrance forms listed above. Treat yourself or someone else to the gift of customized fragrant luxury.

Our perfumers work hard to ensure your custom fragrances are perfect. As each product is made by hand to order, please allow 5-7 business days before it is ready to ship. 

Reorder your custom fragrance here.

Reorder Fragrance
Special Events

Elevate your event with our unforgettable Custom Perfume Experiences! Completely tailored to your needs- we come to you and can accommodate parties of all sizes! Pick your bottle, customize with individual labels, smell amazing! Each fragrance is handcrafted on site with an exquisite palette of oils- tailored to the individual's personality, memories and body chemistry by our staff of highly trained Perfumers.

SHP is the Original Los Angeles Custom Fragrance destination- capturing who you are and what you love all over the world. Let us anoint you.

For more info or to book our perfumers for your next event please email admin@sarahhorowitz.com or give us a call at 805.497.1901

Pick Your Package