"Once upon a time alluring, lovely-scented fragrances were sufficient. One didn't have to reek of cutting-edge, au courant trends while anointing the self. While recently ferreting through my perfumed drawers and “Closet of Shame” searching for just the right fragrance –...

*NEW* Rootemantary (Offsite Event) May 16th 4-6pm Sarah will be on hand at Rootemantary in Westlake Village with the Perfect Perfume collection – make sure you come in and let her help you #PickYourPerfect!  Samples, snacks and cocktails. 2900 Townsgate...

During our introductory perfumery workshop (10 a.m. to 4 p.m.) we address the fundamentals of designing a fragrance. In our intimate studio setting, Sarah Horowitz-Thran educates participants on the history of fragrance and how our sense of smell works, before...

Does anyone else feel like the only time they read the year 2018, it should be as a setting in some SciFi fantasy - not our present moment? We are living in the future! I thought we would have flying...

So much has been written on the where’s and how’s of applying fragrance.  Here are the ESSENTIAL tips to remember when anointing yourself… Often you see people applying their scent and then rubbing their wrists together.  DO NOT DO THIS. ...